Taking a closer look at Madison theater
Apr 3, 2014
11:25 AM
Stage Write

APT's YouTube Reminds Us "You Have to Wait Until Summer"

APT's YouTube Reminds Us "You Have to Wait Until Summer"

VIA YOUTUBE

"Really?" Jim Ridge, Colleen Madden, Tracy Michelle Arnold and Marcus Truschinski show off their commercial talents.

American Players Theatre is no stranger to using the power of YouTube to gin up fan enthusiasm for its plays. The theatre's been populating its channel with behind-the-scenes clips and audience reaction videos for the last few years. But it's the offbeat and funny stuff, like last season's hilarious and arty muisc video parody mashup of Hamlet and Gotye's "Somebody That I Used to Know" (created by Haley Esposito & Ricco Fajardo for a showcase event) that really resonate, showing that the cast and crew's creativity isn't limited to the physical stage. 

Add another winner to the list. The troupe's new "Child's Play" promo, aimed at reminding everyone that the company's biggest ticket discounts only run for another week, finds Tracy Michelle Arnold and Colleen Madden intruding on their kids' school production of Romeo and Juliet. (Which of course, is also on APT's summer docket.) It's great stuff, artfully staged, but for my money, the funniest moment isn't the reveal, but the "really?" look Jim Ridge gives his spouse when she sits back down next to him. Well played, APT. Well played.     

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About This Blog

Once upon a time—okay, it was the mid-'80s—a boy saw a performance of The Two Gentlemen of Verona at the annual summer Stratford Festival in Ontario, Canada, and a spark was ignited. Decades later, that spark’s only grown stronger, burning brightly every time the lights go up and the actors begin to tread the stage.

I’ve spent a long time—okay, more than 15 years—watching and writing about Madison’s theater scene. Now, more than ever, it’s clear our bustling burgh is packed with vibrant theater companies doing important, cutting-edge work, whether it’s original and daring content, stunning musicals or thought-provoking stagings of modern and classic plays. Stage Write is a place where we’ll talk about those plays and the people who make them happen, maybe look behind the curtain a little and gain some new perspective on how and why it all comes together. Theater has the power to transform, to educate, to show us who we are and where we’re going in a way no other medium can. Hey, look: The curtain’s rising.

– Aaron R. Conklin
Follow Aaron on Twitter @arconklin

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